TOPICS
00:00 - 02:28 Intro
02:28 - 04:44 What was it like to see NFTs take off after years of working on it?
04:44 - 07:45 The formation of NFT Genius
COVID lockdowns forced all things digital, including NFTs
07:45 - 11:25 Big brands and NFTs
Lead with story
Brands are trying to figure out NFTs, but don’t yet know how to navigate the space
NFTs might be as big as the internet
11:25 - 13:36 What attributes will help NFT platforms and projects survive?
Digital art & collectibles is probably not enough
Story is key
Wax’s William Quigley’s “mini-super computer” analogy
Community is key
13:36 - 14:34 Marketing fundamentals help drive success in NFTs
14:34 - 19:20 History is a key value add to NFT project teams
Vision complements history and story telling
19:20 -22:37 Bridging the physical digital divide
Successful NFTs will be backed by story
Bitcoin Origins merch
22:37- 29:40 Music and NFTs
Stories as an extension of Music
NFT Genius music project release schedule
Some of the opening joy of reading a CD or vinyl record case got lost with the advent of streaming
Streaming businesses were not architected to support the artist where NFTs are
29:40 - 32:36 NFT Genius Partners
NFT Genius is partnering with teams from all walks because NFTs touch everything
Partnerships will establish the foundation of all that NFTs can be
Connecting with fans in new ways
32:36 - 48:00 Edge Quick Hitters
48:00 - 49:30 Where to learn more about NFT Genius, Jeremy, Kurt, and Bitcoin Origins
49:30 - 60:39 Hot Topics
Mark Cuban & Biz Stone invest in Nifty’s, the Insta of NFTs
SNL NFT Rap
NFTs keep vanishing
Michael Jordan & Will Smith join $305M round in Dapper Labs
a16z Podcast on NFTs worth a listen
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